WALL DRUG STORE South Dakota vinyl window sign Free Ice Water Store 1970s

Description

WALL DRUG STORE South Dakota vinyl window sign Free Ice Water Store 1970s
This is a previously-owned, white, vinyl “Wall Drug of South Dakota” sign. It measures approximately 12 inches high as it is a bit sullied. We have not cleaned it up at all, as it appears to be fairly breakable if not handled properly.
Wall Drug Store, often referred to simply as "Wall Drug,” is a tourist attraction located in the town of Wall, South Dakota. It is a shopping mall consisting of a drug store, gift shop, restaurants and various other stores. Unlike a traditional shopping mall, all the stores at Wall Drug operate under a single entity instead of being individually run stores. By 1981, Wall Drug was claiming it was giving away 20,000 cups of water per day during the peak tourist season, lasting from Memorial Day until Labor Day, and during the hottest days of the summer. To date, Wall Drug still offers free ice water, but as they have become more popular, they have started to offer free bumper stickers and signs to aid in promotion, as well as coffee (for 5 cents).
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