Clabber Girl Baking Book – 1934

Description

This booklet was published/distributed in 1934 by Hulman and Company of Terre Haute, Indiana, the maker of Clabber Girl Baking Powder.
The booklet contains 20 pages and measures approximately 5 x 7.75 inches. It has information about the company, the product, baking and recipes.
The Clabber Girl name brand comes from the word "clabber," a type of sour milk. In the early 1800s, people mixed clabber with pearl ash, soda, cream of tartar, and a few other ingredients to make what we know today as baking powder.
Hulman & Company is a private, family-owned, company founded in 1850 by Francis T. Hulman as a wholesale foods supplier of groceries, tobacco and liquor, headquartered in Terre Haute, Indiana. Throughout the early half of the 20th century, Hulman & Co. became nationally known for its Clabber Girl baking powder, which it began producing in 1899. In 1945, the company purchased the Indianapolis Motor Speedway, in what many thought was an unusual investment for a company with a rich history in the food and beverage industry and owned the speedway until its sale to Roger Penske in 2019. In May 2019, Hulman & Company sold Clabber Girl to B&G Foods for million.